Food Photography vs. Food Videography Ever thought why your social media feed is full of delicious food photographs and videos? Not a coincidence. Visual content has become a powerful marketing tool for businesses since what we see online impacts what we eat. Do food videos outperform food photography in 2024 for restaurant promotion? With constantly...
Why Brand Authenticity Matters and How to Achieve It? Being honest is the key to having good connections. Sounds too familiar? But only because it is true. This statement is just as true for business and marketing as for connections. Want proof? Stackla reported in 2023 that 88% of customers (including 92% of Millennials) value...
How To Make A Sales Funnel? Businesses wishing to develop their client base and revenues need an effective sales funnel. This roadmap leads prospective clients from the moment they hear about a product until they buy. Many companies lose out on audience engagement and conversion without a funnel. A sales funnel guides potential buyers from...
The Importance of a Marketing Strategy for Businesses Today In recent years, marketing has altered drastically. Traditionally, companies reached clients via TV commercials, newspapers, and fliers. Marketing has gone digital due to the internet, social media, and smartphones. Companies may now interact with clients via social media, email, and websites. The change has made marketing...
What Is Content Mapping and Why It’s So Important? Posting last-minute content on a schedule and wishing for the best is not a strategy for growing your company with content marketing. Content distribution in this manner is unsustainable for company owners. Content mapping helps you offer your audience a stress-free timetable. It matches each website...
