How To Get More Views On Tiktok: 15 Tips To Make Viral Videos

Do you want to increase your visibility on TikTok? You’ve made an excellent selection. This Chinese short video platform is now one of the most popular online sites.

TikTok has a vast user base with one of the best interaction rates among any social applications, with 2 billion downloads and counting. It is unquestionably a wonderful avenue for developing strong contact with your audience and increasing brand exposure, particularly among the younger generation.

TikTok users are always presenting new trends to the entire world. While riding the hottest trends may bring you to a certain point, you’ll need to take many more measures to create a large following on the app and get people to watch your every video.

We’ll review everything you need to know about getting more views on TikTok. Follow the following tips to get massive views on your TikTok videos.

15 Tips To Make Viral TikTok Videos

Follow The Latest Sounds And Music

TikTok is mostly concerned with audio. The fact that artists can access a whole collection of music and sound samples demonstrates how much they value audio in their videos. TikTok videos that become viral often feature hot TikTok sounds or popular music.

Consider paying special attention to the music, noises, and songs utilized in your videos while browsing your For You page for what’s hot.

Including them in your TikTok clip might help you get closer to virality. It is because the platform’s algorithm aggressively suggests videos with popular audio to other creators who have already interacted, making it an excellent method to expand your following.

The best thing is this: TikTok makes it exceedingly simple for creators to make money on popular audio snippets. Choose any TikTok video with audio, tap on the clip’s name used, and you’ll get the option to “Use this sound.”

Add Hashtags To Your Videos

Hashtags are a very effective tool in your TikTok arsenal. It’s how TikTok’s all-powerful algorithm determines what you’re posting about and who may be interested in viewing it. Hashtags are also important for assisting people in finding your content through search.

One approach is to narrow with particular hashtags related to your demographic and issue.

There’s also some evidence that popular topics are more likely to wind up on the For You tab, so it may be worth watching for what’s happening and joining the discussion with relevant content (that’s still genuine to your brand).

To see which hashtags are trending, go to the Discover tab and Trends at the top of the page.

Jump On The Trending Effects

TikTok viewers are constantly looking for fresh and innovative content, so applying popular effects is a wonderful approach to increasing your TikTok views. Whether utilizing the duet tool with a famous user or the green screen to produce a viral video, the trending effects are essential for increasing views.

Trending effects are generally popular filters and AR effects these days. Including them in your videos may increase the discoverability and viewership of your content. They also make your videos more aesthetically attractive, increasing the likelihood that people will view them.

Time warp, green-screen effects, and slow zoom are more popular effects of the moment.

Perform Audience & Competitor Research

Like any digital marketing approach, one of the most important aspects of social media success is establishing who your target audience is.

When we think of TikTok, we typically think of Gen Zs completing dance challenges and following different trends. And you’re correct: Gen Zs are TikTok’s primary audience. In fact, over half of TikTok’s social media users are between the ages of 18 and 24.

However, remember that TikTok appeals to individuals of various ages. And they all have one thing in common: TikTok users seek out and appreciate amusing, motivating, and innovative content.

So, on TikTok, locate your own niche audience and regularly create stuff that will appeal to and engage them. Check up on your rivals’ TikTok videos to assist you in setting up your unique selling point.  It will assist you in deciding how you can set your brand out from the competition.

Add Keywords When Writing Your Captions

When doing a video search, you can now choose the kind of person you want to see results from and the type of sound, video, live, or hashtag you want to see.

Using relevant keywords in captions is one of the best ways to increase discoverability. For example, suppose you sell cosmetics and want to develop a video showing how to apply eyeliner for beginners.

You may include the phrase “How to apply eyeliner for beginners” in your caption. When a user searches for that phrase on TikTok’s Discover page, the TikTok algorithm will display your video since you have it in your subtitles.

Do keyword research before making a video, and use key phrases in your TikTok subtitles.

Keep Your Content Short And Sweet

TikTok is not the same as YouTube. TikTok viewers need more attention spans. Rather than viewing a 10-minute video, people want to swiftly cycle through hundreds of engaging short videos in one sitting.

As a result, it’s best to keep your material brief (30 seconds or fewer). If you post videos that are substantially longer than that, consumers are less likely to watch them all the way through. When people skip videos before the finish, your completion rate suffers.

It is significant since your completion rate is one of TikTok’s most crucial ranking variables. If you have a high completion rate, the algorithm will promote your content to more users and speed up your growth.

Use Your Audio

To go viral on TikTok, you must use trendy music and noise. You may put your own touch on this to make your videos stand out.

Including your audio gives your TikTok clip more flair. It might help you establish a stronger connection with your audience and highlight your distinct personality.

Adding your voice to trendy music will help you catch a lot more attention, whether you’re doing dancing, reaction, or even hilarious dog videos. Make it enjoyable and humorous (which leads us to our next suggestion).

Post Your Videos At The Right Time

Posting your TikTok videos at the proper time is one of the best strategies to gain more views.

You want to upload your content on TikTok when your target audience is most engaged. It will help you generate more interest immediately, which helps the algorithm increase your video’s reach.

Posting at odd hours increases the risk that your readers will be fast asleep. It means that no one will notice your content immediately, resulting in lower interaction and making it far more difficult to become viral.

When is the ideal time to upload on TikTok? To start, create a TikTok Business account. It allows you to see TikTok metrics.

Then, go to your analytics tab. You may learn where your audience is situated and the days and hours of the week when your content receives the highest interaction.

Determine your audience’s time zone and the busiest hours for your account. It will assist you in determining the best time to publish.

Incorporate Humor Into Your Videos

We’re not assuming you must be the next big comedy star. Still, funny videos get much more interaction and views than serious ones.

TikTok is a platform for being ridiculous and having fun. Thus, a sense of humor is essential. Whatever subject interests you, the most popular videos are usually entertaining or goofy.

So, utilize TikTok to rediscover your sense of comedy. If you are serious, the good news is that most current trends are centered on comedy. Repeat the sounds or routines from amusing popular videos until you discover your unique voice.

Most importantly, having fun while doing it! It may seem silly, but TikTok artists can be seen having a good time, which makes their videos a lot more enjoyable to watch.

Publish Content Multiple Times A Day

If you need help with organic reach on social media networks, TikTok can help. TikTok’s organic reach is greater than that of other social media networks.

The more videos you publish on your TikTok account, the quicker your followers, reach, and engagement will grow. TikTok encourages users to publish content regularly, preferably 1 to 4 times daily.

You also don’t have to worry about seeming spammy from the perspective of your viewers since TikTok organizes its stream. Multiple posts each day will be manageable for your viewers.

You may utilize a third-party TikTok scheduler application to assist you in arranging your content and keep your publishing schedule balanced.

Post Consistently And Regularly

The amount of activity (comments, likes, shares, etc.) a specific video gets is one component TikTok’s algorithm considers. It needs to consider whether a user has previously produced high-performing videos.

Becoming popular on TikTok is essentially a matter of simple arithmetic. Because each video has an equal possibility of becoming viral, the more often you publish, the better your odds. In addition, you may utilize any possible video to practice making TikTok videos. According to studies, TikTok trends are three to five days long.

When designing a TikTok plan, it is critical to adhere to a predictable publishing schedule for fans. The idea here is to remain consistent rather than publish a specific number of times in a certain period. Posting two videos daily for a week and then remaining quiet for a month, for example, is not a smart strategy.

Opt For A Conversational Tone

TikTok is not a formal platform for communicating with an audience. As a result, you must remember to use a tone of voice that is appealing to your audience.

Use a casual tone to leave a lasting impression on the audience. Maintain a relaxed script, use story-telling aspects, and leave a modest impression on the rookies pursuing you.

Look for inspiration from successful TikTok accounts and utilize the best of their tactics. Being modest in your tone will persuade your viewers to share your video, resulting in additional views.

Share Your Tiktok Videos On Other Social Media Sites

If you’re already a regular on social media, this suggestion is for you. TikTok is a new platform, and although it has gained popularity in the last year or two, many people still need to learn to use it. You may attract fans from other social media networks, such as Instagram or Facebook, to watch your TikTok video if you have a strong following.

Click on the share icon on the side of your video screen to share it. You can then post it on major social sites such as Instagram and your Instagram Story, Facebook, and Twitter.

Instagram and Facebook also include video tools that work similarly to TikTok, making it simple to reuse your content and get additional views.

Participate In Trending TikTok Challenges

As we’ve stated before and will say again, those viral challenges are a big draw for TikTok users. As a result, for companies like yours, this is a fantastic chance to increase your followers and views.

Participating in these popular challenges will increase the number of people who watch your films. You can effortlessly find these challenges by searching for them on the Internet.

And after you’ve found a worthwhile task, prepare to video yourself doing it and posting it to your account. Remember to include the appropriate hashtags so viewers may see your video when they search for that challenge on the Explore page.

Be A Little Controversial

Controversy has a two-edged sword. If applied tastefully in your TikTok videos, it might be the push you need to become viral. Though this isn’t a TikTok-specific approach, it has been successfully implemented over the years and has a good probability of working.

Controversial messages increase engagement since they are sensitive, evoking strong emotions and prompting people to respond.

If you intend to exploit controversy to become viral, you must be extra careful and sensitive. The idea here is not to offend but to express yourself and urge others to consider and respond.

Of course, you should choose a subject that is personally important to you. For instance, if you’re in the plant niche, you may discuss your watering preferences, such as whether you like to water your plants top-down or bottom-up. Compare two popular mobile gadgets or gaming consoles to ruffle some feathers if you’re in the tech sector.

Conclusion

TikTok is well-known for its videos containing hot songs and viral challenges, and people from all around the globe like browsing this social media network.

As a company, investing in a TikTok social media marketing strategy should be part of your digital marketing strategy.

These tried-and-true tactics for increasing TikTok views will assist you in getting started!