Target Right Keywords For Your Company

How To Target The Right Keywords?

So you’ve created your company’s website and loaded it with plenty of helpful content, but you need help to discover it. Don’t panic; it’s not time to call it quits. It’s possible that you need to target the proper keywords. Keywords are the keywords that people use to find what they are looking for. If you’re not optimizing for the terms your target buyers use, your website may be invisible.

The good news is that with a little keyword research, you can identify the most lucrative keywords for your company and begin generating more focused traffic to your website. We’ll lead you through the whole procedure in this guide.

We’ll teach you how to find high-volume keywords you can rank for. How to find out what keywords your rivals are using so you can steal part of their traffic. And how to include keywords across your website to improve your search engine rankings with Google.

Are you ready to start being discovered by your target customers? Let’s get started.

Understanding Keyword Research

You must first comprehend keyword research to target the proper keywords for your organization. This involves choosing the keywords and phrases that your target consumers use. 

Tools For Research

Various free keyword research tools are available, including Google’s Keyword Planner, Moz’s Keyword Explorer, and SEMrush. You may use these tools to input a seed keyword or subject and get a list of related search phrases. Look for keywords that include:

  • Have a large volume of searches. This indicates that a large number of people are looking for that phrase.
  • There is little competition. This indicates that there aren’t many other sites optimizing for that term.
  • Are related to your company and its goods or services. Only target keywords that are relevant to what you provide.
  • Are more particular than wide. For example, “custom t-shirts” is preferable to “t-shirts.”

Evaluate the Keywords

Once you’ve made a list of prospective keywords, assess them using three criteria:

  1. Search intent – Does the term suggest someone wanting to purchase or learn more about your offer?
  2. Commercial worth – Will the term generate high-value traffic and conversions?
  3. Competitiveness – Can you rank this keyword high in search engines?

Optimize Your Content

Concentrate on incorporating your chosen keywords into your website’s content, such as product pages, blogs, and service descriptions.

Keywords should be used in headers, content, alt text, and meta descriptions. But stay moderate since this might come out as spammy. The idea is to write for people rather than search engines. You’ll conquer those coveted top-page rankings with time and consistency!

Identifying Relevant Keywords for Your Business

To target the correct keywords for your company, you must first discover relevant keywords to your sector and product or service offers. Begin by listing terms and phrases your ideal customers might use to look for companies like yours.

Consider the difficulties that your product or service addresses. What keywords are individuals using to characterize these issues or needs? What kinds of queries may they put to search engines? If you’re a plumber, for example, consumers may look for terms like “plumbing repair,” “fix leaky faucet,” or “emergency plumber near me.”

For your major keywords, you should also explore synonyms and similar phrases. Words like “caterer,” “catering company,” “event catering,” “wedding catering,” “corporate catering,” and so on are appropriate for a catering firm.

Then, using a keyword research tool such as Google’s Keyword Planner, Moz’s Keyword Explorer, or SEMrush, determine how often such terms and phrases are searched in your region or nationally. Try to find queries that get at least a thousand monthly hits. The greater the number, the greater the likelihood of demand.

Examine your list and filter it down by selecting 10 to 20 essential keywords that meet the following requirements:

  • High search volume (1,000 or more searches per month)
  • Related to your company and its offers
  • Competitive enough to warrant ranking (but not entirely saturated)
  • Represents your most essential products/services or critical consumer demands)

After you’ve compiled a tailored list of main keywords, you’ll be ready to improve your website and begin ranking better in search engines. Staying on top of industry developments and reviewing your keywords regularly can help keep your company discoverable in the long term.

Tools for Keyword Research and Analysis

You’ll need to research to find your company’s most lucrative keywords. Fortunately, several free and low-cost tools are available to assist in evaluating keywords and determining their competitiveness.

Google Keyword Planner

One of the best free keyword research tools is Google’s Keyword Planner. It forecasts monthly search volume and keyword competitiveness based on Google search data. You might get additional keyword ideas by viewing terms linked to your focus keywords.

Moz Keyword Explorer

Moz Keyword Explorer provides access to keyword data from numerous search engines, including Google, Bing, and YouTube, for a low monthly cost.

It gives indicators such as volume, difficulty, and opportunity score to assist you in determining which terms are likely to generate the most traffic and leads. Moz also provides keyword ideas and the opportunity to monitor how rankings change over time. 


Many digital marketers and SEOs rely on SEMrush, a strong paid tool. It offers thorough keyword statistics and analysis for Google, Bing, YouTube, Amazon, and other search engines.

You may view search volume, difficulty, and trends over time and obtain personalized keyword suggestions. SEMrush also provides competitive analysis to examine how your site ranks for keywords compared to rivals. Because the volume of data might be daunting, this product is best suited for medium to big businesses.


Another powerful premium tool for keyword research and SEO analysis is Ahrefs. It includes a massive keyword database, search traffic and difficulty metrics, and recommendations for long-tail keyword ideas.

Ahrefs gives rankings data for your site and rivals, allowing you to track your progress and identify areas for improvement. Small firms just getting started with SEO may find Ahrefs excessive due to the sheer volume of data and reports.

With the information these tools provide, you’ll be well on your way to improving your content and increasing organic search traffic. Choose a tool or combination of tools based on your demands and budget. Then begin your investigation to identify those golden keywords that will generate more leads and revenue for your company.

Tips for Choosing Profitable Keywords

Selecting the correct keywords for your company is essential to attracting organic traffic to your website. Here are some tips to assist you in choosing lucrative keywords: 

Do Thorough Research

Spend some time studying what keywords your target audience is looking for. Benefit with tools like Google Keyword Planner, Moz Keyword Explorer, and SEMrush to find popular search keywords. Look for keywords with a large search volume yet low competition. The best keywords are extremely related to your company and attractive to your target clients. 

Focus On Long-Tail Keywords

Don’t limit yourself to one or two-word keywords. Longer, more precise keywords are less competitive yet still generate traffic. Instead of bidding on “marketing tips,” consider “digital marketing tips for small businesses.” These longer keywords will appeal to customers at various phases of the purchasing process.

Consider Question Keywords

People typically search using questions. Keywords such as “How do I start a podcast?” or “What is the best email marketing service?” should be targeted. Question keywords suggest that the user seeks to solve an issue, making them an excellent source of new consumers. Respond to the query on your website or in your content to pique their attention. 

Include Related Terms

To ensure that you capture all the possible searches for your products, use related terms and synonyms for your primary keyword. Include keywords such as “social media marketing,” “social media advertising,” “Facebook marketing,” “Instagram marketing,” and so on. The broader your net, the more traffic you will get. 

Track And Optimize

After choosing your target keywords, monitor their performance to see which ones generate the most traffic and conversions. Remove underperforming keywords and replace them with fresh ones to further refine your approach. It is critical to refine your keywords to maximize your return on investment constantly.

Your search engine optimization keyword may make or break your marketing efforts. Conduct research, think like your consumers, and be meticulous in your keyword targeting strategy. You’ll attract more of your desired audience and watch your organic traffic skyrocket if you choose the appropriate keyword.

Optimizing Your Site Content Around Target Keywords

Your website’s content should be optimized after determining your target keywords. Consequently, search engines will better place your site in their results for relevant phrases. 

Use Keywords In Page Titles, Urls, And Headers

Include your principal keyword in the page’s title, URL, and first header (H1). If your focus keyword is “social media marketing,” a suitable page title may read: “The Ultimate Guide to Social Media Marketing.” would be the URL, and the H1 would be “Social Media Marketing: The Ultimate Guide.”

Include Keywords In the Page Content

Add keywords and related phrases naturally into the page text, aiming for a 3 to 5% keyword density. Use it sparingly because search engines and readers will see it as spam. Use synonyms and semantically comparable terms, such as “social media advertising” or “Facebook marketing.” 

Add Internal Links

Link to other related stuff on your website. For the link anchor text, use terms such as “Learn more about social media marketing strategies here.” Internal links transfer authority from one page to another and inform search engines that your content is linked.

Include Images And Videos

Make use of photos, graphics, and videos in your writings. Because search engines cannot see photographs, add keyword in the file name, alt text, and caption. For instance, call a picture “social-media-marketing-infographic.jpg” and add alt text such as “Infographic showing the latest social media marketing trends.”

Optimize Page Speed And Mobile-Friendliness

Sites that are quick and mobile-friendly score better in search results. Compress pictures, reduce HTTP requests, enable browser caching, and ensure your site looks fantastic on mobile devices and tablets. Sites that are slow or unresponsive suffer in search results.

These tips will help you rank your content for your target keyword and increase your search ranking. Be patient since major benefits might take 3 to 6 months of constant optimization. But if you keep trying, you’ll be well on your way to dominating those terms. 


That concludes the definitive approach to finding lucrative keywords for your company. You now understand how to do keyword research, assess their potential, and incorporate them into your content and SEO plan.

Increased organic traffic and search engine rankings will reward your efforts. Continue to experiment, remain updated with trends, and choose meaningful keyword for your target audience.

Before you know it, you’ll be the go-to resource for anyone looking for answers in your business on the web. With the correct keyword, your development and success are limitless. Now, go out there and optimize! Customers and income will naturally follow. 

Contact Digital Media Run for more information

A top Social Media Content Creation & Management Company