The Top 6 Real Estate Social Media Platforms

Top 6 Real Estate Social Media Platforms

With the growth of digital platforms, real estate professionals, such as agents, realtors, and investors, increasingly depend on social media to increase their exposure, interact with new customers, and remain current with market trends.

A recent research by the National Association of Realtors revealed that 53% of realtors use social media as a primary tool, proving that the contemporary homebuyer’s journey often starts on social media platforms.

In this post, we’ll look at top social media platforms and how they might help your real estate firm and provide professional tips for successfully improving your social media presence.

If you want to find the best real estate social network for you in 2024, keep reading!

The Best Social Media Platforms for Real Estate

Real estate professionals need a space to communicate with prospective customers, investors, and one another. Social media sites offer just such a space, albeit some are more suited than others. Let’s have a peek.

1. Facebook

Individuals and corporations may use Facebook to construct a central profile page. This is where consumers can learn about the company, receive updates on upcoming initiatives and promotions, and quickly contact the company with questions or comments.


Facebook also enables you to build specialist groups (Facebook Groups) based on a shared interest. This is extremely beneficial for generating leads.

A thorough Facebook social media marketing strategy consists of four components:

  • Create a Business Page for potential customers and investors to learn more about you, keep up to date on your activities, and contact you directly.
  • List your homes for rent or sale on Facebook Marketplace.
  • Use Facebook Groups to create leads for residents, purchasers, and investors.
  • Use Facebook Ads to increase visibility for your business page or posts.

2. Instagram

Instagram (IG) is a close competitor to Facebook regarding social networks where we suggest real estate professionals spend time, but it may be number one for personal Realtors. Why? Instagram is all on graphics and aesthetics. It is a platform that works effectively in the real estate business, particularly for luxury and high-end houses.


On the other hand, Instagram is more than just static photographs of backsplashes and backyard gardens. Lots of Realtors upload videos, Stories, and long-form video content on IGTV.

Instagram’s audience is often younger and hipper, wanting aspiring content. This is an attractive platform to use if you want to become a social media influencer. It’s also worth considering if you have a strong photographic specialization, such as historical houses or coastal property.

3. LinkedIn

LinkedIn isn’t a suitable advertising tool. However, as a professional networking site, it’s an excellent way to connect with other agents in your region. You may establish a personal network to exchange leads and share your listings with agents you know who may be interested.


Networking does not need to be confined to other agents. Expand your horizons and network with real estate experts such as mortgage brokers, house inspectors, and appraisers. Networking with moving businesses may also be beneficial, as you will have someone to send your customers to.

Another strong reason to utilize LinkedIn is if you work in commercial real estate or often collaborate with real estate investors. In such circumstances, LinkedIn is an excellent tool for interacting with customers.

4. YouTube

Buyers and sellers have several concerns about the real estate market, particularly first-time home buyers and sellers.

Having a YouTube channel that answers some of the most commonly asked questions you get as a real estate agent will accomplish two things:

  • Save time answering repetitive questions.
  • Set yourself as an industry authority and build trust with your clients.

Plus, if your YouTube channel truly takes off, you can monetize your videos and generate money from YouTube just by publishing them.


In this situation, the time and effort required to generate the movies will pay for itself! It does not need a Hollywood budget to make YouTube videos.

Providing value to your YouTube audience requires just a smartphone and a free YouTube account. Viewers will respect the answers and clarity you give, which will help them form a strong brand link with your name going ahead.

5. TikTok

TikTok values content discovery above socializing with friends. This allows marketers to get in front of new clients naturally. And as TikTok’s user population matures, they’re becoming the ideal target demographic for your real estate campaign.


The key to TikTok’s success is to share videos that resonate with other content on the platform. Your content should be compelling and concise—the typical TikTok video lasts roughly 30 seconds.

Here are some tips to make your real estate agency TikTok famous:

  • Avoid excessive sales pitches, especially in sponsored TikTok advertisements.
  • Use TikTok trends to enhance organic reach quickly.
  • Post at least once a day.

If the final tip sounds daunting, prepare a batch of posts at once and schedule them to appear throughout the week. Don’t forget to provide a captivating caption that reinforces your video’s theme.

6. Twitter

While Twitter isn’t the ideal social media tool for real estate, a complete social media plan to increase brand awareness and credibility should include all accessible social media networks.


Users often use this platform to keep informed or express and discuss their thoughts. This is why Twitter polls are often more successful than standard promotional messages.

  • Use hashtags to reach your target audience.
  • Post only newsworthy or opinion-based content (or both). For example, provide a mortgage rate statistic or a market trend.
  • Prompt a response by asking a question or expressing strong opinions.
  • Share tweets from selected viewers to get followers.

Strategies for Success on Real Estate Social Networks

Create Engaging Content

‍Create persuasive content that speaks to your target audience to stand out from the crowd. This includes instructive blogs, compelling videos, and visually appealing photographs.

Utilize SEO Techniques

Optimizing your stuff for search engines is essential for boosting visibility and driving organic traffic. Use SEO best practices such as keyword research, on-page optimization, and link building to sky-rocket your search ranks.

Collaborate with Influencers

Collaborating with real estate influencers may help you expand your reach and gain the confidence of your target audience. Engage with influencers on content development, events, and promotions to benefit from their networks and increase traffic to your accounts.

Leverage Visual Content

Visual content is important in attracting users’ focus and increasing interaction on real estate social networks. Use high-quality photos, videos, and infographics to promote your properties and expertise.

Engage with Your Audience

Connecting with your audience on real estate social networks is critical for establishing trust and developing long-lasting connections. Respond to comments, answer questions, and join appropriate discussions to demonstrate your knowledge and dedication to your audience.

Monitor Social Media Metrics

Monitoring the metrics of your social media campaigns is critical for finding areas for expansion and fine-tuning your plan.

Utilize Advertising Tactics

Effective advertising may boost traffic to your real estate social media pages and raise brand recognition. To get a larger audience, use a variety of strategies, including retargeting ads, Google ads, and sponsored content.

Host Social Media Contests

Hosting social media competitions is an effective strategy to improve engagement and create leads. Create fascinating competitions that promote user-generated content and provide significant prizes for swaying participants.

Develop a Comprehensive Social Media Strategy

A comprehensive social media plan is necessary for success on real estate social networks. This comprises a combination of organic and paid strategies, personalized content for each channel, and a constant publishing schedule.

Stay Updated on Industry Trends

Staying updated with industry developments is critical for keeping a competitive advantage on real estate social networks. Stay updated on industry trends, developing technology, and best practices to keep your social media strategy ahead and successful.


Using these platforms will allow real estate professionals to increase their reach, build their network, and build a strong online presence in the sector. These tools may distinguish between a mediocre corporation and a sought-after professional in the digital age.

When utilizing these social media platforms, remember that consistency and authenticity are essential: communicate truly with people, give relevant material on a regular basis on your preferred channels, and clearly demonstrate your brand identity.

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