What Are Backlinks And Why Do We Need Them?

Digital marketing is on the rise which makes having a personal website a need of the hour. Every next business owns a website. So you might be wondering about building your website as well. But having a website may not be as easy as it sounds. From designing websites to doing all the on-page work, attracting organic traffic, or building backlinks which could be the most pressing parts sometimes. But it is no longer as pressing as before because you can find a lot of information on the web for backlink building. Oh, wait! You don’t need to go back on the web to search about it when you can find everything about it below.

What Are Backlinks?

A backlink also known as an incoming link, inbound link, or one-way link is a link created when one website links to another. That means, if any content of another website has a link to a page on your website, that is considered a backlink. Backlinks hold quite a significance in SEO and are also considered as Google algorithm’s vote of confidence.

SEO Backlinks

Why Do We Need SEO Backlinks?

Google cares about its users more than any other thing so it makes sure to provide maximum value to each user. For this purpose, Google’s algorithm has certain measuring factors to measure how much value each webpage or website is providing. So 

  • Having a backlink strategy boosts your chances of ranking high in search engines as they are one of the most influential SEO ranking factors.
  • When a website is linked to multiple other web pages, It tells Google that the content on your webpage is valuable. That means, the more backlinks a website has on other authoritative sites, the more credible it is for Google.
  • Having a backlink to another website signals its visitors that your website has something credible to share which drives your potential and relevant traffic.

    What Are The Qualities Of A Good Backlink?

    While backlinks are quite important in SEO, you should not just focus on gaining them blindly. Certain factors make a link valuable and are listed below.

    Quality Backlinks
    • Domain Authority:

    It’s not just about getting backlinks. It’s about getting backlinks from authoritative websites. The more authoritative a website you get a backlink from, the higher you will rank in Google SERPs. However, if you target low-quality or spammy websites, it might decrease your ranking instead.

    • Backlinks Quantity:

    Backlinks building is important but you should not dive too much into a quantity that you overlook quality. Having fewer backlinks from reliable and authoritative websites is far better than having thousands of backlinks from any website otherwise.

    • Link Relevance:

    Link relevance is the most important factor in backlink strategy. That means you should make sure that the content of the site you are linking your web pages to should be relevant to your website content. That means if you deal in electronics you should get a backlink from the relevant websites, say websites providing electricians or other such services. But if you get a backlink from a chocolate factory, that would be irrelevant and would not benefit you as Google wants the two linking sites to be relevant.

    • Anchor Text:

    Anchor text is visible and clickable text that makes the link that leads to another website.

    It is important to have your target keyword in your anchor text but don’t get too extreme with the approach that Google Penguin filter in Google’s algorithm filters out any website that uses exact match anchor text. 

    • Link Location:

    It is important to place the link where it is easily noticeable to a random visitor. That means, if you place a link in the middle of a webpage, you have an increased chance of getting a higher ranking than the link placed at the bottom end of the webpage.

    4 Ways To Get Backlinks For Your Website:

    There are multiple things you can do to get backlinks. Some of them include.

    1. Writing blogs that contain valuable information.
    2. Link your web pages to social platforms, Tumblr, and more.
    3. Provide other trusted websites backlinks and they might return the favor if you ask.


    As previously said, SEO backlinks are an important part of SEO. but you should be very selective and make quality your priority. That means, your backlink should not solely focus on getting more and more. Instead, make sure to get them from authoritative, trusted, and credible websites even if they are fewer in number. And if you have got it all, you have enough knowledge to rock your SEO backlinks. So stop wondering and start working.

    Check our Website for SEO Backlinks Services.

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