Internal Linking

What Is Internal Linking and How It Helps Your SEO

You’ve spent hours creating fantastic blog content, but are those postings helping your search engine optimization? The fact is that producing excellent content is just half the struggle. A good internal linking strategy is required to improve your ranks in Google and other search engines significantly. Internal links are hyperlinks inside your website that connect your content.

Internal linking, when done correctly, aids search engines in better understanding your content and site structure. It transfers “link juice” across pages, making your whole site rank better in search results.

Internal linking is essential if you want to boost your SEO and send your ranks rising. Read on to learn how to build an internal linking strategy for your blog and transform it into an SEO powerhouse.

What Is Internal Linking?

Internal links are connections that direct visitors to other pages on your website. Using them helps search engines find your amazing content and improves your SEO ranking.

internal linking

This is an excellent example of an internal link, and although many websites have them, not all use internal linking systems as part of their marketing plan. Link building may enhance your website’s overall performance in search engines and raise its overall rating when used properly. Internal links are similar to chess pawns in that they are sometimes underestimated. Still, they may become significant players in your SEO strategy when employed appropriately.

Why Is Internal Linking Important?

Following that, we’ll look at why internal linking is vital.

Improves Navigation

Your website’s navigation may significantly influence its overall performance, affecting user-friendliness, search engine rankings, and conversions.

Internal links are typically used in the primary navigation of a website, enabling people to navigate your site for the information they need.

Your homepage most likely features a navigation bar that takes users to the most essential pages on your website. Internal links in your website’s main navigation may increase visitor engagement, which Google likes and may boost your SERP rankings.

Furthermore, having an internal linking structure might assist website users in finding pages on your website that are not accessible through the main navigation. For example, pages connected from your main page might incorporate links to other pages deeper inside your site. This makes it easier for visitors to access relevant content and enhances their time on your website.

Creates a Website Hierarchy

Internal links may aid in the organization of material on your website. For instance, you can link your homepage to the many subcategory sites you have created. Then, those sites may connect to pages that are further deeper into the architecture of your site.

This adds structure to your website and establishes an information hierarchy, making it easier for people to explore your site and get the information they need.

This will not only enhance the time they spend on your website but also improve user experience and keep them returning for more.

Spreads Link Juice

Internal links also aid in the distribution of ranking power among websites.

Suppose you’ve just added a new page or resource to your website. In that case, you may strategically link to it from existing high-performing sites. This will make it easier for Google search crawlers to locate and index fresh information.

Internal linking may also assist fresh content to appear higher in organic search results by transferring link juice (ranking power) from existing sites. This is an excellent method for increasing the overall SEO value of your website.

Decreases Bounce Rate

If 80 percent of your site’s visitors leave after seeing only one page, you have a high bounce rate. Google ranks websites with lower bounce rates higher in search results because it believes such sites to be of better quality overall.

By interlinking your website’s pages, you may encourage users to spend longer time on your site, lowering your bounce rate. This will send favorable signals to search engines and may help you increase your search engine rating.

Increase Page Views

Internal linking not only helps reduce bounce rates but may also boost page views on your website.

Internal links enable site users to travel to different pages on your site rather than reading one page and then leaving. If visitors appreciate what they see on your website’s pages, they will most likely want to see more. And internal links assist them in finding it.

This may raise your SERP position by increasing page visitors and sending favorable signals to search engines.

Guides Website Visitors To High-Converting Pages

Internal links may also be used to direct users to high-converting sites. To begin, utilize Google Analytics to establish which pages on your website get the most traffic and have the highest conversion rates.

Then, add links from the most popular sites to related, high-conversion pages. This implies that more individuals will visit your most competitive pages, resulting in more sales and income for your organization.

How Internal Links Improve SEO Ranking?

Internal links are critical in enhancing your search engine optimization (SEO) and ranking better in Google. This is why:

  1. Internal links transfer authority from one page to the next. When you add a link to a less authoritative page from a more authoritative one, such as your homepage, you share part of the authority with the linked page. This indicates to Google that the linked website is also important and relevant.
  2. Internal links connect the content on your website. Linking similar content on your site helps Google evaluate its structure and page value. This helps Google to rank your content in search results better.
  3. Internal links keep people on your site for a longer period. You offer people extra reasons to visit your website when you link to similar information. The longer people stay on your site, the more valuable your material becomes to Google.
  4. Internal links with keywords improve ranks. When you link to a website containing keywords you want to rank for, Google understands that those keywords are significant to that page. But make sure to optimize to the point that your internal linking sounds natural.
  5. A site with more internal links is more sturdy. A site with many internal links among pages has a more solid, integrated structure. This shows Google that your site is a trustworthy, authoritative resource.

importance of internal linking

Through the additive impact of frequently creating internal links between key content on your website, you boost your SEO and rise higher in search results over time. Begin linking your content now and gain the benefits!

Best Practices For Internal Linking

Creating a smart linking structure is the key to successful internal linking. Here are some important practices to remember:

Link To Important Pages

Link to pages on your website that you want to rank high in search engines, such as your services, goods, or location pages. This informs search engines that certain pages are significant. Include a link to your “Services” page from your main page and your blog posts.

Link To Related Content

Link to stuff that is important to the topic at hand. For example, if you discuss a product or service in a blog post, provide a link to your website page with additional information about that item. This improves the user experience by offering more information.

Use Anchor Text

Search engines examine the words you provide for your link, known as the anchor text. Check that the anchor text is meaningful and includes vital keywords. Use “Our Services” instead of “Click here” to connect to your “Services” page.

Vary Your Anchor Text

When creating many links to the same page, try to modify the anchor text you use. To create diversity, use synonyms and similar phrases. You may, for example, use “Our Services,” “What We Offer,” “Our Capabilities,” and so on to link to your services page. Users and search engines will see this as more natural.

Check For Broken Links Regularly

Use a broken link checker tool to identify any broken links on your website. They must be repaired or removed quickly. Broken links annoy both users and search engines, lowering ranks and believability.

Link Internally In Your Content

Include links throughout your site’s content, not simply at the bottom of lists. When relevant links are included in the content, search engines and users have a better experience. For example, inside the opening paragraph of a new blog post, provide a link to a similar blog post.

These internal linking best practices can improve your search results and give a positive user experience. To keep your internal linking strategy successful, review it frequently.

Develop The Best Internal Linking Strategy

Internal links operate best when they are well-planned before they are implemented. The following recommendations will assist you in developing your success plan, which is a connection.

internal linking structure

Create A Link Tree

Create a link tree that depicts the structure of your website and the links between its many parts. This guarantees that each page conforms to the expected site hierarchy.

Explore Your Website

Use a tool like SEO Screaming Frog to explore your website. As part of your site’s audit, you can use this navigation to record the URLs of each page and how many internal links they currently have. The amount of links required for a page to rank high in search engine crawls is referred to as “important” by this tool.

Clear Navigation

Use user-friendly, easy-to-find links to connect your home page to your home page. A well-organized site makes it simpler for visitors to go where they want.

Link Related Content

Search engines may generate contextual links based on the page’s content and your website’s subject by grouping and linking relevant content. For example, your website includes a page that details air conditioner maintenance.

In that case, you should include an internal link on that page. This article is about a generic air conditioner issue. For when to contact, air conditioning and comparable information, such as air conditioning repair firms.

Provide Important Or New Content To Related Assets

If you wish to provide a trustworthy page with a link element, that page will get several blood links to the page requiring the link element. Use visually appealing references or methods to evaluate which sites are the most trustworthy to select which pages will acquire many blood links. If yes, link to a related content page that needs additional permissions or focus pages.

Use The Appropriate Keyword-Rich Anchor Text

The clickable hyperlink text of the content, generally in blue and highlighted to connect to another website, is known as anchor text. Text placement informs visitors and search engines like Google about the kind of content they will encounter after clicking on a link.

Choose the anchor text. Choose a keyword-rich sentence that defines the linked page clearly. Also, avoid using the same anchor text on different pages.

Don’t Overdo It

You may improve the quality of your site without making it appear unprofessional by adding too many internal links. Google also detects an SEO optimization technique on a website, causing the site to be seen as spam and causing excessive optimization by increasing the site’s position in search results. Also, remember that while crawling the page, Google can only identify the first link and the anchor.

You may offer search engines a clear indication of how your sites are linked by frequently employing contextual, keyword-rich internal links that link to closely related content.

Over time, this will result in higher ranks and more organic visitors. Internal linking should be integrated into your content development routine, and existing postings should be updated to include additional internal links. The work will be rewarded!


So that’s the power of active internal links. By carefully linking to other suitable content on your site, you are providing Google with additional information about the content and structure of your site.

This helps search engines know and rank your website higher. An internal linking strategy is one of the simplest strategies to improve your SEO. What exactly are you waiting for? Begin by going through your content and finding comparable posts to link to. Your rankings and traffic will appreciate it. Contact us for more details

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